Bega Valley Shire Council contracts Sapphire Coast Destination Marketing to provide a range of tourism marketing services on its behalf. The tourism services contract ensures delivery of tourism destination marketing, experience development and regional leadership activities to contribute to the growth of the local visitor economy.
We acknowledge the Traditional Custodians of the lands on which we conduct business. We pay our respects to their Elders past and present, and recognise the ongoing connection of all First Nations peoples to Country, land, air and sea.
Wonderfully Wild - Sapphire Coast brand campaign
Learn about our exciting Wonderfully Wild brand campaign and how to get involved.
The Visitor Economy
The visitor economy is the foundation of the Bega Valley Shire. In the year ending December 2023 the Sapphire Coast region recorded over 1.2 million visitors spending over $515 million. Currently, tourism in the Bega Valley contributes to over 4,000 jobs.
1,240,000
$515m
661,000
4,000
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Bega Valley Shire Council supports destination marketing by funding and working in partnership with Sapphire Coast Destination Marketing and our Visitor Information Centres to help promote the Sapphire Coast and its visitor economy.
Imagery courtesy Sapphire Coast Destination Marketing,
David Rogers Photography & Destination NSW.