Sapphire Coast
Tourism Future

GETTING SAPPHIRE COAST TOP OF MIND 

Sapphire Coast Tourism Future includes the largest single investment in marketing for the region in more than a decade. Major destination marketing campaigns will quickly build awareness through 2022-23 and drive increased visitation and visitor spend from key markets in Victoria, Canberra, and New South Wales.

NEW, BETTER, STRONGER EXPERIENCES 

Sapphire Coast Tourism Future will include a bespoke and intensive industry development program designed to increase the skills and professionalism of our industry, and consequently the region’s competitiveness as a destination.

Tourism operators will be offered assistance through a program of business development and innovation to meet the needs of visitors and effectively grow the products offered by their business.

Group skills, workshops and mentoring delivered by sector specialists will upskill participants on the areas of opportunity for tourism growth in the region, including:

NEW VISITOR INFORMATION TO GET PEOPLE MOVING

A new suite of Visitor Information will encourage the dispersal of visitors to key experiences, driving increased length of stay and return visitation. A new Visitor Information display will be installed at Merimbula Airport to support the expansion of air services and a newly renovated terminal.

RIDE SAPPHIRE

COAST

An immersive, intensive masterclass designed to take businesses to the next level when it comes to welcoming MTB visitors. This will be a tailored masterclass to deliver;

• Site visits to trails in Eden to talk to a trail builder
• Understand the MTB audience and how to reach them
• Learn what a MTB ready destination looks like
• Delve into case studies on Derby, Ride Sunshine Coast and Ride Canberra
• Hear from guest speakers and MTB experts

If you're keen to take part and have the capacity to deliver a product or experience in this area, please get in touch with us at scdm@sapphirecoast.com.au as places are limited!

UNLEASHING THE POWER OF SOCIAL MEDIA MASTERCLASS

This 2-hour deep dive masterclass on Social Media will provide a comprehensive understanding of how to effectively utilise social media in your tourism business. This is a follow-up masterclass from the recent Intro to Social Media workshop to go deeper into the world of social media marketing strategy.

The masterclass will cover a range of topics including;

• How to analyse data.
• Enhancing your overall digital marketing strategy.
• Creating compelling content.
• Engaging your audience.

SAPPHIRE COAST TOURISM INDUSTRY BRIEFING

Hear from key industry stakeholders and guest speakers including;

Claire Ellis - Chair of Ecotourism Australia

Visit Canberra

Buena Vista Farm to talk success in Agritourism

Bohdi Lewis - Director of Brand Strategy & Customer Experience at Destination NSW

Kristy Malapa - Tourism Australia

Twofold Aboriginal Corporation

South East Contemporary Centre of Arts

RECRUITMENT AND STAFF RETENTION MASTERCLASS

Join colleagues at 4pm for a special presentation and workshop hosted by the South Coast Centre of Excellence on how to attract and retain your employees followed by a networking event with complimentary drinks and canapes from 5-7pm.

DIGITAL MARKETING AND MENTORING CLINICS

Take the next step with your business’ digital marketing, from social media, websites, advertising, email marketing, e-commerce and more at the Sapphire Coast Digital Marketing and Mentoring Clinics. Click Below for more info and to register for your personal, one-on-one 50 minute.

NAVIGATING THE AGRITOURISM JOURNEY MASTERCLASS

In this masterclass, business and agritourism expert, Giovanna Lever from Sparrowly Group will facilitate a hands on session giving you the space to work “on" your business and give you the framework to make it a success.

SUSTAINABILITY AND ECOTOURISM MASTERCLASS

Join Dr Claire Ellis, chair of Ecotourism Australia, in this informative, interactive and inspiring masterclass on contemporary issues and opportunities in sustainability and what it means for the Sapphire Coast.

SERVICING THE ACCESSIBLE MARKET IN BUSINESS

3 specialist workshops focusing on customer service for the accessible market, putting people first and recognising that everyone is unique in their abilities.

CRUISE PRODUCT DEVELOPMENT MASTERCLASS

Join cruise experts, local cruise advocates, ground handlers and cruise officials to have all your questions answered about developing and delivering a product for the cruise market.

SUPERCHARGE YOUR ACCOMMODATION BUSINESS

This specially designed, high-level masterclass will draw on ‘first-hand’ operational skills and help give you the tools and knowledge to enhance your accommodation business, connect with the right distribution partners and collaborate with peers to maximise your marketing and participation in the visitor economy.

TOURISM FUTURE LAUNCH EVENT

Join us for the official Sapphire Coast Tourism Future launch on Tuesday 29th March 2022, held at the Bega Valley Commemorative Civic Centre. Gain unique industry insights, hear from special guest speakers and learn about the significance of the program for our amazing region.

CULTURAL TOURISM MASTERCLASS

Join colleagues and tourism experts in partnership with South East Arts to enhance your event or cultural business by improving connections with, and maximising tourism opportunities. This masterclass will take place directly prior to the Sapphire Coast Tourism Future launch event.

ACCESSIBLE TOURISM MASTERCLASS

Join colleagues and accessible tourism experts in this specialist masterclass, designed to provide a comprehensive overview of the accessible tourism market, enhance your Disability Awareness in a tourism environment and develop customer service training for your staff.