Wonderfully Wild

Wonderfully Wild for Industry

Get behind our new brand campaign

After a stop-start few years of campaigning to deal with bushfires and the pandemic, the time is now right to lock into a new brand campaign for our region.

With vital funding support from the Bushfire Local Economic Recovery Fund, we have launched the Wonderfully Wild Sapphire Coast campaign, with a big push into the lucrative Canberra market.

The campaign is about a renewed focus on our strengths and building a platform to deal with the competitive years ahead. We are now seeing the domestic market increasingly cluttered with nature focused tourism destinations. Everyone is selling landscape and coast under the ‘we are so natural’ banner. Whilst we will always tell the story of our natural landscape and wildlife, Wonderfully Wild Sapphire Coast embraces the incredible characters, experiences and community that bind us.

A large array of campaign imagery and video is made available here for you to get involved.

The more we get behind the key messages, share the content and hone in on the theme...the more new visitors, and old, will come for a Wonderfully Wild experience.

The campaign uses a playful and gentle juxtaposition of words and images.

Our Wild Water is calm and inviting.

Our Wild Encounters can be with friends at a distillery, or immersing yourself at a local festival.

Our Wild Nights can be star studded skies on view from the tent.

Our Wild Rides can be a gentle paddle down a pristine estuary.